The design process for Pulse Fitness started with understanding the gym’s goal of attracting new members. We researched industry trends and competitors to ensure a modern and engaging design. Wireframes were created to prioritize key sections like class schedules, membership options, and contact details. The design featured an easy-to-use booking system and clear calls to action. With a mobile-first approach, we ensured the site was responsive on all devices. Bold branding and dynamic imagery highlighted the gym’s energy and community, ultimately aiming to drive membership growth.
The Pulse Fitness website successfully attracted more visitors and led to a significant increase in membership sign-ups. The streamlined layout and intuitive booking system made it easy for users to view class schedules and join the gym. The mobile-first design ensured a smooth experience across all devices, increasing engagement from mobile users. Dynamic imagery and bold branding helped communicate the gym's energetic atmosphere, resulting in higher interaction rates and stronger connections with potential members. Overall, the website played a key role in boosting both online and in-person engagement for Pulse Fitness.
